Visual eCommerce publishing tool
Rich, visual product pages that content teams can manage themselves.
eCommerce·Web Platforms, Tools & Client Portals
The starting point
Product pages were plain and slow to change, with basic text content that most people skim over. Product teams had no way to embed more eye-catching and visual marketing content on pages.
The work
We built tooling that lets content teams insert visual, infographic formats into product pages, with workflows for upload and approval. Distributed team members manage their own content through a shared system.
Visual page formatsPublishing workflowsDistributed management
The outcome
Product pages now carry visual, infographic content in place of plain text that shoppers skimmed past. Content teams create and publish it themselves, so keeping pages current is routine work, not a project.
+8 bps
conversion lift across 40,000+ products